The video clocks in at 4 minutes and 40 seconds, and boils down to three points reiterated many times.
-This is a big project that has taken more than a year, and involved a lot of people (including YouTuber JackSepticEye) to pull off.
-The clothes are NOT "overtly branded" or obnoxious.
-The clothes are designed to be "for everyone" whatever that means.
So, looking at it, Markiplier and Friends have decided to venture into the territory of department store brands like Arizona, Levi, Fila, American Eagle, and more. What a strange move, but okay. What else does their website say about the products.
Well, surprisingly virtually nothing is said about the actual merchandise. It talks about it being "cool" and "comfortable" and to "make sense" but says little more about it in terms of quality, or moreover what separates the new "Cloak" from pretty much any monochrome "name brand" plastered to the wall at JC Penney, Belk, or Macy's.
Well, certainly not the price.
So, a quick recap, 2 very successful YouTubers have launched a line of $85.00 hoodies and $35.00 T-Shirts with little more to back up their new brand than a few buzzwords and their star-power. What could possibly go wrong?
